Iowa Beef Tenderness Project
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The Iowa Beef Tenderness Project began in 2000 with the goal of building a guarantee that the next steak you purchase will be the tenderest steak you've ever experienced - and a guarantee for every steak you buy after that. The program sought to identify which sires produce offspring that are highly desirable in tenderness.
Prior to 2000, Iowa producers did not have the opportunity to conduct a genetic evaluation of this kind on their own cattle. However, the Iowa Beef Center was given that chance.
See the three-year summary of the project . Individual year results are below.