BRANDS

(Beef Ration and Nutritions Decisions Software)

BRANDS is a series of spreadsheet programs using the net energy and metabolizable protein systems. Using Microsoft Excel, it assists producers in balancing rations for all types of beef cattle. BRANDS helps optimize the utilization of on-farm resources, featuring 5 ration modules. Click here to view a brochure.

What exactly does BRANDS show you? View a report output sample here.

BRANDS modules
BRANDS 0100: Beef Cow Module / Heifer Module
The Beef Cow Module uses criteria like condition score, production stage, breed type, weather conditions and feedstuff utilization to determine if nutritional demands of the herd are met.
Included is a modifiable feed library. Replaces previous ISU cow program MCS 13. The
Heifer Module in a calendarized or lifecycle approach that can go back to a baby calf
and be utilized through the third trimester of the first pregnancy to do developing heifer
rations. This program incorporates the target weight concept to assist the user in
balancing rations that meet target daily weight gains. Batch mix and TMR are included.
— Learn how the Cow Module works
— Learn how the Heifer Module works

BRANDS 0200: Growing Bull Module / Breeding Bull Module
Ideally suited for bull test rations, the Growing Bull Module takes into account factors
influencing nutrient demand and feedstuff choices to determine if weight gain goals are
met. The Breeding Bull Module is for breeding age bulls. Like the Beef Cow Module in
concept, this program assists in optimizing the use of feedstuffs in maintaining the herd
bull battery.
— Learn how the Growing Bull Module works
— Learn how the Breeding Bull Module works

BRANDS 0300: Feedlot Module
This module helps solve everyday feedlot ration problems. Besides normal cattle descriptions, frame size defined by weight at 50-percent choice, facility type, environment and feedstuff mixes are used to calculate whether daily gain goals are met. Implant type, Optaflexx, MGA are included. Replaces previous ISU feedlot program MCS 7.
— Learn how the Feedlot Module works

BRANDS 0400: The complete set
Purchase all Standard Edition Modules (0100, 0200 and 0300) and pay one low price.

BRANDS 0500: Professional Edition — NEWLY REVISED!
This version was developed with the frequent ration developer and consultant in mind. Included are modules for breeding cows and heifers, growing and breeding age bulls, stocker cattle, and feedlot cattle, with numerous enhancements in each module.

This edition allows you to evaluate rations for groups ranging in weight and production stages. Added features include: all modules are incorporated into one edition with a shared feed library; capability of multiple feed library storages; multiple client folders with multiple ration storages; added professional ration analysis printouts; least-cost formulation; custom mix module; feedout projections and total feeding period amounts using formulated rations.
— Learn how the Professional Edition works

Ordering information
You can order two ways: print an order form, or order online at ISU Extension's secure Web site.

NOTE: Standard Editions require Microsoft Excel on PC or Macintosh computers. The Professional Edition requires a PC running Microsoft Excel 97 or later editions, including Vista and Microsoft Office 07.

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