2021 Driftless Region Beef Conference to be held on Jan. 26-28

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Shawn Darcy, director of market research for NCBA.

Shawn Darcy

DUBUQUE, Iowa – The 2021 virtual Driftless Region Beef Conference will feature discussion on "What consumers say they need and want" beginning with a presentation from speaker Shawn Darcy, director of market research for the National Cattlemen’s Beef Association. Darcy will talk about consumer trends, marketing efforts to reach consumers and the changing dynamics of what consumers prefer. His presentation will offer insight into consumer buying trends and campaigns that focus on keeping beef on the plate.

Iowa State University Extension beef specialist Denise Schwab said understanding what goes into consumer trends and consumer attitudes towards beef is an important part of being able to market your product locally or to any potential client.

"Attending this presentation via webinar format will shine light on consumer perceptions and programs that are helping create and sustain demand for beef," she said.

The Jan. 26-28 conference will have two presenters each evening. All three sessions will run from 7 to 8:30 p.m. Other speakers are Dr. Frank Mitloehner, UC-Davis, speaking on Green House Gas, Sustainability and Beef Cattle Production; Dr. Kevin Bernhardt, UW Madison Division of Extension, who will discuss Building Farm Resiliency for Surviving Volatile Times; Dr. Paul Plummer, Iowa State University, discussing Antibiotic Resistance in the Beef Industry; Dr. Danelle Bickett-Weddle, Iowa State University, shares Being Prepared for a Beef Cattle Pandemic/Secure Beef (both cow-calf and feedlot); and Dr. Brenda Boetel, UW Madison Division of Extension, with a 2021 Market Outlook.

Registration and more information on topics and speakers will be available soon at www.aep.iastate.edu/beef/. Preregistration is required. Don’t miss this opportunity to register to hear these great speakers at the reduced registration fee of just $15.

Driftless Region Beef Conference sponsors are Iowa State University Extension and Outreach, University of Illinois Extension, and University of Wisconsin-Madison Division of Extension. For more information or to receive a brochure, contact Schwab at 319-472-4739.


The Iowa Beef Center at Iowa State University was established in 1996 with the goal of supporting the growth and vitality of the state’s beef cattle industry. It comprises faculty and staff from Iowa State University Extension and Outreach, College of Agriculture and Life Sciences and College of Veterinary Medicine, and works to develop and deliver the latest research-based information regarding the beef cattle industry. For more information about IBC, visit www.iowabeefcenter.org.


Denise Schwab, Iowa State University Extension and Outreach beef specialist, 319-721-9624, dschwab@iastate.edu

2020 News and releases